Latest Happenings

Feels Like Family, Feels Like Home

Exterior Rose rendering

About Rose Senior Living Farmington Hills

Edward Rose and Sons began building homes of exceptional value for families a century ago, and we’ve understood from the beginning that a home is not just walls and plumbing and a roof over the head. No, home is something so much more.

Home is family. 


And how do we know this? Simple. It’s just who we are. Edward Rose and Sons really is a family—not just a name emblazoned on a sign or etched on a business card—and we care about the homes we create, the communities we build, and the experiences of the people who live in them. 

It’s this longstanding legacy of understanding home and family that we bring to every senior living community that bears the Rose name. 

We thoughtfully design our communities with real value in mind so seniors can live the lives they want to live—in spacious, comfortable apartment homes with no entrance fee, no worries about maintenance, exceptional services and amenities, access to wonderful dining experiences, and warm and gracious spaces to gather with friends and family. And when a helping hand is ever needed, it’s always right there, with assisted living facilities and memory care available, all under the same roof. 

Low opacity rose icon
Senior Women hugging

Feels like family, feels like home.


That’s been the vision of Rose Senior Living from the very beginning. And it continues today with our partnership with Life Care Services®, An LCS® Company, a nationwide leader in senior living with more than 50 years of proven experience. In 2023, Life Care Services earned the J.D. Power award for Customer Satisfaction in Senior Living among independent living residents for the fifth consecutive year. The company also added a #1 ranking for Assisted Living/Memory Care in 2023. Together, Edward Rose and Sons and Life Care Services bring innovative leadership, strong financial stewardship, and decades of know-how to ensure the very finest senior living experiences at every Rose community.

Low opacity rose icon

Our Leadership Team


Our team is dedicated to providing exceptional experiences for the seniors we serve. Click below to learn more about each of our community leaders and how they impact the lives of our residents and family members.

Low opacity rose icon
Executive director Naomi Loebl

Naomi Loebl is thrilled to lead the Rose Senior Living – Farmington Hills property as the Executive Director. With seventeen years of leadership experience in the senior living industry, Naomi brings a wealth of knowledge and wisdom to the day-to-day operations of our continuum of care community. Naomi has a bachelor’s degree from the Honors College at Michigan State University, and a master’s degree from the Kellstadt School of Business at DePaul University. She is also a certified Assisted Living Administrator and holds additional certifications in Human Resources, Instructional Design, Group Facilitation, and is trained in Mediation. Naomi is passionate about leading a team to success by delivering excellent customer service, beautiful accommodations, engaging activities, and continuity of care to the residents who have selected Rose Senior Living – Farmington Hills as their home. When Naomi is not engaging with residents and employees at the community, she enjoys running, reading, baking, and spending time with her two children, husband, and pets.

Marketing and Sales Director Lisa Assenmacher

With over a decade of experience in senior living Lisa Assenmacher has taken on the role of Director of Marketing and Sales.  Her passion for seniors and commitment to providing the highest level of customer service is what drives her each day.  Lisa has enjoyed the experience of marketing the community throughout the pre-opening process and is eager to move our new residents into our beautiful community. Although she enjoys all aspects of marketing her favorite thing is getting to know each resident and their families.  Lisa is married to her husband Jimmy, and they recently celebrated their 26th anniversary.  They have two children and enjoy traveling, reading, great dining experiences and good movies.  She enjoys her two cats and is learning to play pickleball.

Sales Counselor DeArronmis Cooper

With over a decade of dedicated experience in the senior living industry, DeArronmis Cooper has established a reputation for excellence in providing compassionate and personalized care. I have worked across various roles, from caregiving, life enrichment and now Sales counselor. I truly love working for this community. Outside of professional life, I enjoy traveling with my husband William. Love working out, taking our Dog Luna for walks, and riding my bike.

Our Sister Communities


Our same commitment to comfort, care, family, and home is found at every Rose Senior Living community.

Low opacity rose icon
Questions Icon

Still Have Questions About Rose Senior Living Community?

We’d love to hear from you! Just reach out to our expert team and we’ll be happy to help you in any way we can.

Contact Our Team White Rose